Export

NAB Export Award

Aim

The Award recognises a businesses successful export initiatives both domestic and international.

Criteria

Business is a South Australian food or beverage business that produces finished food products.
Initiative must have been ongoing for at least 12 months.
Evidence of export strategy developed in response to consumers and market.
Evidence of research and rationale for selected target market.
Evidence of value chain implementation and management.
Evidence of sales.

Questions

1. What is the date that your product or service was introduced into the export market?
2. How did you select your markets and develop key relationships?
3. How did you determine customer requirements?
4. How did you tailor your product or service to meet customer requirements?
5. How did you measure the success of your business activities (internal and external) across the value chain?
6. What challenges did you face and how were they overcome?
7. What advertising and promotional support did you invest in to support the initiative?
8. What percentage of growth occurred over the last 12 months as a result of the export initiative?