Finished Food (Large)

Food Adelaide Finished Food Award (Large)

Winner: Ferguson Australia

Ferguson Australia has fished the Southern Ocean for more than 40 years and provides premium quality fresh and branded seafood to the world. Their products include lobster medallions, lobster oil, lobster glazes as well as fresh lobster and seafood. Ferguson Australia employs 22 FTEs and exports to Hong Kong, UK, France, China and Dubai with exports increasing from 30% of total sales to 70% in 2007. They provide to premium and high quality niche markets including executive chefs, high-end retail, and discerning customers.

Judges Comments

Great market research has identified a series of innovative value added seafood products. Development of these products has assisted Ferguson Australia to achieve better than average gross profit for the seafood industry. While achieving the high standards to access the EU market has required considerable investment of time, money and energy, the success of Ferguson Australia in “cracking” the European market has achieved premium returns for premium products. Their strong export market focus along with “personal” contact with clients and regularly attending overseas trade shows has enabled them to tap into markets many competitors may never reach. Ferguson Australia demonstrated good business fundamentals in sound business planning, excellent branding, and a business structure that enabled them to control the quality of their seafood products at all stages.